Early product plans grow quickly as ideas accumulate. Start with the primary user, the problem they need solved and the smallest complete experience that can test the value proposition.
1. Choose one primary user
Be specific about who the first version serves and what job they need the product to do.
2. Separate essential from optional
Prioritise the workflow required to deliver the core outcome. Keep secondary features in a later backlog.
3. Plan for real use
Consider permissions, onboarding, error states, support and data handling—not only the ideal demo flow.
4. Decide what you need to learn
Define how you will gather feedback and what evidence would justify investing in the next stage.
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